Public Opinion Group

Expert polling and research services.

Delivering actionable insights through innovative research methodologies

About Public Opinion Group

Our experience in polling began 18 years ago during an extensive statewide advocacy effort for one of the state’s largest trade associations. The following year, those same tools were put together for a major party — yielding historic results.

Since that time, Public Opinion Group has helped a broad swath of clients from cities, to companies and political campaigns. Our research services provide rapid deployment over a variety of platforms.

Our Mission

We provide accurate, actionable insights through innovative polling methodologies to help our clients make informed decisions. Our commitment is to deliver reliable data that drives successful outcomes across political campaigns, public policy initiatives, and corporate strategy.

Our Services

Comprehensive polling and research services to inform your decision-making process

Traditional Polling

Live + online/SMS benchmark, brushfire and tracking polling to gauge public sentiment and track changes over time.

In-depth Research

Conduct interviews with randomly selected engaged residents to gather qualitative insights and deeper understanding.

Analysis & Reporting

Analyze demographic characteristics and create comprehensive reports with actionable insights for decision makers.

Public Listening

Professional facilitation of public listening sessions with thorough analysis to capture community sentiment.

Advanced Technology

Leverage both traditional statistical methods and cutting-edge AI technologies to maximize research effectiveness.

Proprietary Platform

We own and maintain our own online polling platform for secure, reliable, and customizable research solutions.

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Our Methodology

We employ a comprehensive, multi-faceted approach to gather accurate and actionable data

Sample Collection

We utilize a dual approach, combining traditional live phone interviews with online/SMS surveys through our proprietary polling platform to ensure representative sampling across demographics.

Key Components:

Randomized sample selection
Multi-platform outreach
Demographic quota monitoring
Non-response bias mitigation

Qualitative Benefits:

Deeper contextual understanding
Direct quotations and testimonials
Identification of underlying motivations
Discovery of unanticipated insights

In-Depth Interviews

We conduct comprehensive interviews with randomly selected engaged participants to gather qualitative insights that complement our quantitative data collection methods.

Data Analysis

Our team employs both traditional statistical methods and cutting-edge AI technologies to analyze data, identify patterns, and extract meaningful insights from complex datasets.

Analysis Framework:

Demographic segmentation
Trend identification
Statistical significance testing
Machine learning pattern recognition

Deliverables Include:

Comprehensive data visualizations
Strategic recommendations
Executive summaries
Full methodological documentation
Raw data access (when appropriate)

Reporting & Implementation

We transform complex data into clear, actionable reporting that enables informed decision-making with customized presentation materials tailored to your needs.

Our Commitment to Quality

At Public Opinion Group, we are committed to methodological rigor, transparency, and ethical research practices. Our approach combines time-tested polling methods with innovative technologies to deliver accurate, comprehensive, and actionable insights that drive successful outcomes for our clients.

Our Process

How we turn data into actionable insights for your organization

Discovery & Planning

We begin by understanding your specific needs, objectives, and target demographics to customize a research approach that delivers the insights you require.

Key Activities:

Stakeholder consultations
Research objectives definition
Methodology selection

Data Collection

We implement our multi-platform approach to gather comprehensive data from your target audience through various methodologies.

Key Activities:

Survey deployment
In-depth interviews
Public listening sessions

Analysis & Reporting

We transform raw data into actionable insights through rigorous analysis and clear, compelling reporting to guide your decision-making.

Key Activities:

Data processing & validation
Statistical & AI analysis
Visual reporting preparation

Program Components

Data Collection Components

Sample from both live (phone) and online polling
In-depth interviews with randomly selected engaged participants
SMS outreach to proprietary polling platform

Analysis Components

Demographic characteristic analysis of respondents
Community and project comparison analysis
Customized evaluations as agreed upon

Deliverables

Comprehensive written reports
Visual presentation slides

Executive summary of findings
Strategic recommendations

Ready to Get Started?

Let us help you design a research program that meets your specific needs

Contact Our Team

Contact Us

Ready to gain valuable insights? Get in touch with our team.

Send Us a Message

Get In Touch

Address

Public Opinion Group, LLC

3401 Enterprise Parkway, Suite 340

Cleveland, OH 44122

Phone

216.820.2727

Email

poll@publicopiniongroup.us

Website

www.publicopiniongroup.com

Research Inquiries

Interested in our polling and research services? Our team is ready to discuss your specific needs and how our expertise can help you achieve your objectives.

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